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    <loc>https://www.lucychristmas.com/blog/second-language-ux-writers</loc>
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    <lastmod>2023-07-30</lastmod>
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      <image:title>Blog - The case for second language UX writers - This example from the NHS focuses on accessibility and readability.</image:title>
      <image:caption>Text in image: ’Save a life, Give Blood’ with a link to more information.</image:caption>
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      <image:title>Blog - The case for second language UX writers - Intuit use plain language to simplify their financial products for their users.</image:title>
      <image:caption>Text in image: ’Your credit’s in good shape’.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef19fe10814c166c3d73979/afa64213-710b-44c7-887c-948c6c6143a4/Image+CoopFuneralcare.png</image:loc>
      <image:title>Blog - The case for second language UX writers - Co-Op offer step-by-step support from the very beginning.</image:title>
      <image:caption>Text in image: ‘What to do when someone dies’.</image:caption>
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    <loc>https://www.lucychristmas.com/blog/atozofux</loc>
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    <lastmod>2022-05-18</lastmod>
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      <image:title>Blog - The A to Z of UX - On why we should use plain language.</image:title>
      <image:caption>Image taken from Government Digital Service on the benefits of plain language: “It’s not dumbing down, it’s opening up”.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef19fe10814c166c3d73979/1646826887109-JUC44N2D4VV8RF551IXS/unsplash-image-Z4rqvRpRj38.jpg</image:loc>
      <image:title>Blog - The A to Z of UX - Repeat after me: you are not your user!</image:title>
      <image:caption>Is this guy your user? I don’t know, but I hope you do. Photo credit: @luisviol</image:caption>
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    <image:image>
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      <image:title>Blog - The A to Z of UX - Write for humans, not robots</image:title>
      <image:caption>Image taken from Flight of the Conchords, ‘The Humans are Dead’. If you know, you know.</image:caption>
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    <loc>https://www.lucychristmas.com/blog/20-things-ive-learnt-from-12-months-of-being-self-employed</loc>
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    <lastmod>2022-03-09</lastmod>
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      <image:title>Blog - 20 things I've learnt from 12 months of being self-employed - Like a cat basking in the sun of a salary, I wasn't asking to be let out, I just wanted to be close to the door.</image:title>
      <image:caption>Photo credit Arielle Holmes at Unsplash.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef19fe10814c166c3d73979/1614276163832-CM5SVJY6MCPX8F6NXMX0/elevatorpitch.jpg</image:loc>
      <image:title>Blog - 20 things I've learnt from 12 months of being self-employed - Get practicing your elevator pitch, in all your languages.</image:title>
      <image:caption>Photo credit: Russ Ward at Unsplash</image:caption>
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      <image:title>Blog - 20 things I've learnt from 12 months of being self-employed - A long and perilous bus journey through the Himalayas that I took in 2012. I'd still choose it over my previous commute to the office. Apologies for the bad quality, I’m a translator, not a photographer.</image:title>
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    <loc>https://www.lucychristmas.com/blog/how-i-translate-for-younger-audiences</loc>
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    <lastmod>2022-06-22</lastmod>
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      <image:title>Blog - How I translate for younger audiences</image:title>
      <image:caption>Translating the voice of a 3 year old should be easy, right?</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef19fe10814c166c3d73979/1593512851508-WZABJH54JFF5EEBEX45L/TINTAN2.jpg</image:loc>
      <image:title>Blog - How I translate for younger audiences - Tin &amp; Tan</image:title>
      <image:caption>A fun series aimed at early years audiences with an emphasis on caring for the environment.</image:caption>
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    <image:image>
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      <image:title>Blog - How I translate for younger audiences</image:title>
      <image:caption>Say hello to the main characters from the beautifully illustrated world of Polinopolis.</image:caption>
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  <url>
    <loc>https://www.lucychristmas.com/blog/on-starting-small-how-to-commit-in-2021</loc>
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    <lastmod>2021-03-05</lastmod>
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      <image:title>Blog - On starting small: how to commit like a tortoise in 2021</image:title>
      <image:caption>Photo credit: @massimonegrello on Unsplash. *There’s one tortoise (or turtle if you’re being pedantic) for every theory test I’ve ever taken. Twice in the UK and a grand total of 5 in Spain. Go me!</image:caption>
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    <image:image>
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      <image:title>Blog - On starting small: how to commit like a tortoise in 2021</image:title>
      <image:caption>Skiing as metaphor. Take it one swoosh at a time in 2021.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef19fe10814c166c3d73979/1610020501484-5OIZRCTX9L5C7UUCYS4D/slowsnailwinstherace.jpg</image:loc>
      <image:title>Blog - On starting small: how to commit like a tortoise in 2021</image:title>
      <image:caption>Photo credit: Michael Dziedzic on Unsplash. Think snail-paced, not speedy gonzales.</image:caption>
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    <image:image>
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      <image:title>Blog - On starting small: how to commit like a tortoise in 2021 - In the wise words of Nemo, just keep swimming</image:title>
      <image:caption>Photo credit @rachelhisko</image:caption>
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  <url>
    <loc>https://www.lucychristmas.com/blog/what-a-professional-translator-does-for-your-business</loc>
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    <priority>0.5</priority>
    <lastmod>2020-12-10</lastmod>
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      <image:title>Blog - What a professional translator can do for your business</image:title>
      <image:caption>Elevate your project’s credibility with the translation it deserves.</image:caption>
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  <url>
    <loc>https://www.lucychristmas.com/blog/i-translator-in-2020</loc>
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    <lastmod>2020-12-04</lastmod>
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      <image:title>Blog - I, Translator in 2020</image:title>
      <image:caption>Photo credit: Lenin Estrada on Unsplash</image:caption>
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    <loc>https://www.lucychristmas.com/blog/blog-post-where-to-find-great-translators</loc>
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    <lastmod>2020-12-04</lastmod>
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      <image:title>Blog - Great Translators (and where to find them)</image:title>
      <image:caption>Image credit @aridley88</image:caption>
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  <url>
    <loc>https://www.lucychristmas.com/blog/5-easy-steps-to-get-your-project-translation-ready</loc>
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    <priority>0.5</priority>
    <lastmod>2020-12-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef19fe10814c166c3d73979/1596033750445-O48OL1DB9GDC46ERKH4X/green-chameleon-s9CC2SKySJM-unsplash.jpg</image:loc>
      <image:title>Blog - 5 easy steps to get your project translation-ready</image:title>
      <image:caption>Professional organising their content before contacting a language service provider</image:caption>
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    <loc>https://www.lucychristmas.com/blog/an-introduction</loc>
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    <lastmod>2021-01-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef19fe10814c166c3d73979/1594293056819-HO70QNOHMQVK0A00RKEW/jessica-sysengrath-1uWTR1fcnI0-unsplash.jpg</image:loc>
      <image:title>Blog - On why I’m starting a blog</image:title>
      <image:caption>Conversations about work, occupations and interests.</image:caption>
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    <loc>https://www.lucychristmas.com/blog/category/Productivity</loc>
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  <url>
    <loc>https://www.lucychristmas.com/blog/category/Translation</loc>
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    <loc>https://www.lucychristmas.com/blog/category/UX</loc>
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  <url>
    <loc>https://www.lucychristmas.com/blog/category/Freelancer+101</loc>
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  <url>
    <loc>https://www.lucychristmas.com/blog/category/Whimsical+Language+Musings</loc>
    <changefreq>monthly</changefreq>
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  <url>
    <loc>https://www.lucychristmas.com/blog/category/Mindset</loc>
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  <url>
    <loc>https://www.lucychristmas.com/blog/category/Business</loc>
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    <loc>https://www.lucychristmas.com/work-with-me</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-09</lastmod>
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    <loc>https://www.lucychristmas.com/404-page</loc>
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    <lastmod>2022-05-03</lastmod>
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      <image:title>404 Page</image:title>
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  <url>
    <loc>https://www.lucychristmas.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-04-28</lastmod>
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  <url>
    <loc>https://www.lucychristmas.com/testimonials</loc>
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    <priority>0.75</priority>
    <lastmod>2023-10-19</lastmod>
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  <url>
    <loc>https://www.lucychristmas.com/about-lucy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef19fe10814c166c3d73979/4259cfa6-285c-43c0-a533-f402840c060f/headshot_LucyChristmas.jpg</image:loc>
      <image:title>About - Hello, I’m Lucy.  Nice to meet you. I’m a UX advocate and Content Design person currently living in Aotearoa New Zealand.</image:title>
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  </url>
  <url>
    <loc>https://www.lucychristmas.com/service</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef19fe10814c166c3d73979/1593083499387-OY2WBF41RMPPN7WFXH7K/Shruggy.jpg</image:loc>
      <image:title>Services - Not sure which applies to you?</image:title>
      <image:caption>No problem! Often projects require a combination of these services. Get in touch and we can see what fits best.</image:caption>
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    <loc>https://www.lucychristmas.com/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-21</lastmod>
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  <url>
    <loc>https://www.lucychristmas.com/portfolio/creative-translation-project</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef19fe10814c166c3d73979/d9baa736-d07a-48f8-8103-cb07ad9803cf/Screenshot+2022-04-12+at+12.09.06.png</image:loc>
      <image:title>Portfolio - #CreativeTranslation #VoiceAndTone -  Say hi to Polinopolis’ favourite duo!</image:title>
      <image:caption>One is a kind-hearted vegan forest spirit. The other is an 11 year old boy who loves pizza and computer games. And guess what? They don't speak the same! Each character needed its own voice and tone guide in this imaginative series.</image:caption>
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  <url>
    <loc>https://www.lucychristmas.com/portfolio/ed-tech-project</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-21</lastmod>
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  <url>
    <loc>https://www.lucychristmas.com/portfolio/screenplay-translation-project</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-02</lastmod>
  </url>
  <url>
    <loc>https://www.lucychristmas.com/portfolio/ux-writing-project</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef19fe10814c166c3d73979/4167d09b-7274-403c-9801-abcab64622d6/Screenshot+2022-04-12+at+16.41.30.png</image:loc>
      <image:title>Portfolio - #UXWriting #SaaS #UserJourney</image:title>
      <image:caption>An example of before and after our UX alterations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef19fe10814c166c3d73979/87b6b240-9a84-4180-a59b-ebdf78f4a493/Screenshot+2022-04-12+at+16.41.49.png</image:loc>
      <image:title>Portfolio - #UXWriting #SaaS #UserJourney</image:title>
      <image:caption>Please note these are not the actual designs. They have been altered for data protection purposes.</image:caption>
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  <url>
    <loc>https://www.lucychristmas.com/portfolio/ux-writing-coursework</loc>
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    <priority>0.5</priority>
    <lastmod>2022-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef19fe10814c166c3d73979/6b579595-ee95-4a80-b47f-5e112d604871/Spain+Travel+Health+Pop+Up.png</image:loc>
      <image:title>Portfolio - #ContentDesign #Coursework #PlainLanguage</image:title>
      <image:caption>Original pop up message from Spain Travel Health website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef19fe10814c166c3d73979/6dd9ff6b-1207-44d9-bf1c-8abef7ef24ed/2ndIteration-PlainLanguage+exercise.png</image:loc>
      <image:title>Portfolio - #ContentDesign #Coursework #PlainLanguage</image:title>
      <image:caption>Text: Welcome to the Spain Travel Health page for air travel. Are you traveling to Spain by airplane?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ef19fe10814c166c3d73979/1a83a157-a743-4cd9-97d5-d2189119301b/Screenshot+2022-04-21+at+11.16.52.png</image:loc>
      <image:title>Portfolio - #ContentDesign #Coursework #PlainLanguage</image:title>
      <image:caption>Text: Before you continue, please select the option that applies to you. You will be redirected to the correct page.</image:caption>
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  </url>
  <url>
    <loc>https://www.lucychristmas.com/portfolio/mental-health-startup</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-22</lastmod>
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